CRAFT has launched it’s new restyled and updated website www.craft.se  navigating users through the world of top performance sportswear. The new web presence is a comprehensive and entertaining resource on product, technology, brand and sponsored athletes.

Cypoint and inRiver are proud to be partners in providing  CRAFT with PIM Suite managing all product information on the website and in the other channels.

PIM Suite is a joint offering from inRiver and Cypoint that covers the whole chain of product, assortment and catalogue management, from creation to distribution into the e-commerce website and to printable catalogues, fact sheets and other forms of publications. PIM Suite is both a back office solution as well as a real time front-end system that can cope with dynamic web presentation and real time customer adaptation.